The Road to Launch:
Where It All Began

One of the biggest challenges we faced was the timeline — we underestimated how long it takes to develop products that meet uncompromising quality standards. Our original goal was to launch in early 2024, but when production didn’t meet our expectations, we made the tough call to delay. Instead of cutting corners, we pushed our launch back until July 27, 2024, determined to release shorts we’d be proud to wear ourselves.

Because at the end of the day, staying true to our mission — to build backcountry fitness apparel that performs when it matters most — mattered more than any deadline.

Launch Day:
The Moment We Went Live

July 27, 2024, will always be etched in our memories. The days leading up to launch were a whirlwind of last-minute details — product photoshoots, building the website, and finalizing marketing materials. Everything came together just in time, with our website and launch videos only going live at midnight the night before. It felt like a race to the finish line.

Excitement and nerves collided as we wondered how the hunting community would respond to something completely new. Would they see the value in what we were building? Would they trust a brand made for them, by people like them?

When we woke up on launch morning and saw multiple orders already coming through, it was better than any Christmas morning we’d ever experienced. The support was instant and overwhelming — a powerful sign that the hunting community was not just open to our vision, but ready to embrace it.

We kicked things off with a teaser video three days before launch, then dropped our official announcement video on launch day, declaring to the world that we were finally live. And just like that, our dream turned into reality.

A Year of Growth:
Highlights from Our First 12 Months

Our first year in business has been a journey of highs and lows — and we wouldn’t trade it for anything. More than anything, we’re proud of what we’ve learned. Navigating the marketing world has been our biggest challenge; like a game of chess, we’ve had to make bold moves, adjust strategies, and keep refining until we found what worked. Each lesson has made us better and more determined.

A huge milestone was attending our very first event: the Archery Trade Association (ATA) Show in January 2025. Being there, meeting hunters, athletes, and industry professionals face to face, gave us invaluable connections and sparked relationships that have been instrumental to our growth.

Some of the most meaningful moments this year have come from you — our customers and supporters. The photos and videos you’ve shared, proudly wearing our archery workout clothing, and the messages of encouragement and excitement for what we’re building have kept us going. Even more inspiring have been the stories from those who told us we motivated them to get their life in gear and start training harder. Knowing we’ve had that kind of impact makes every long day worth it.

Gratitude for Our Community:
The Heart of What We Do

The hunting community means everything to us — because it’s who we are. We know that even if we’ve never met face-to-face, there’s an unspoken bond between hunters. It’s a shared understanding of what it means to work hard, prepare, and pursue something bigger than ourselves. That connection drives us every day.

We want to extend our deepest thanks to everyone who’s supported us over this first year — for your patience as we’ve grown, your honest feedback that’s helped us improve, the word-of-mouth that’s introduced new hunters to our brand, and the social engagement that’s kept our community strong. Your encouragement has helped us push through the tough times, knowing we have the hunting community standing behind us. We couldn’t have done it without you.

Looking Ahead:
The Future of Oryx

Our Threshold and PaceMaker shorts were just the beginning. Our goal is simple: to provide everything a hunter needs to train for the hunt, with no compromises. Over the next year, we’re excited to expand our lineup with a full range of hunting fitness clothing — lightweight hoodies, joggers, sweatshirts, sweatpants, tights, performance hats, ultra-lightweight shorts, and athletic shirts — all designed with the same commitment to quality and rugged performance that started it all.

We’re already gearing up to attend the ATA Show again in January 2026, and we’re hopeful we’ll secure a spot at the Western Hunt Expo as well. Being there in person is one of the best ways to connect with our community, and we can’t wait.

As we look to the future, our hope is that Oryx becomes the first and only name hunters think of when they need camo athletic shorts or training apparel built for the pursuit. And beyond growing our brand, we’re committed to giving back — with a long-term vision to support the hunting industry through charitable efforts that protect the traditions, land, and communities we all cherish.

Thank You for a
Year Like No Other

To every hunter who’s believed in us, shared our story, or worn our gear into the backcountry — thank you. We couldn’t have made it through this first year without your support. Here’s to many more years of training hard, hunting harder, and always staying in pursuit.

Ready to gear up? Explore our full collection on our site and join us as we continue to build the best training apparel for hunters who never settle.